Robert Irwin Drives 4WD Across Sand Dunes For Tourism Australia
Tourism Australia has launched the latest segment of its "Come and Say G’day" campaign and this time, it’s fronted by wildlife warrior Robert Irwin behind the wheel of a 4WD cruising across golden sand dunes. The campaign aims to draw a wider international audience to Australia, showcasing the country's breathtaking natural scenery, lively culture, and welcoming people.
To reach a wider global audience, Tourism Australia has launched a series of fun new adverts - each one focused on a different demographic of tourists and featuring a different celebrity cameo! In Robert Irwin's chapter, he takes a tourist on a wild drive across sand dunes, spurting sand through the air as he endures twists, turns, hills, and peaks - a scene that will feel familiar to anyone who’s experienced the excitement of exploring K’gari (Fraser Island) by 4WD!
Tourism Australia's "Come And Say G'day" Campaign
The new "Come And Say G'day" campaign aims to entice a wider global audience to come and see all the wonderful adventures and experiences that Australia has to offer with a series of different adverts catering to different audiences. Robert Irwin stars in the advert that will be televised in the United States, ploughing his 4WD across sand dunes to help an American tourist in need. The wildlife ambassador, son of late Aussie legend Steve Irwin, comes to the rescue of an American tourist who has lost his phone to a sneaky emu. The pair tear through the sand, with Tourism Australia mascot Ruby the Roo in tow, to retrieve the device - leaving the US visitor with an awesome story to tell his friends when he returns home.
Meanwhile, celebrity chef Nigella Lawson appears in the version of the advert that'll be aired in the UK, influencer Sara Tendulkar will star in a version for Indian audiences, actor Yosh Yu stars in the advert made for Chinese audiences, and comedian Abareru-kun will be in the Japanese version.
Tourism Australia's "Come And Say G'day" campaign was launched in 2022, aiming to showcase the very best of Australia and the lasting impact it has on its visitors. Since the launch, Tourism Australia has recorded interest in Australian holidays increase by 10% in the United States, United Kingdom and China, and flight searches for Australia jump by 22%. So if you've been eyeing up an Aussie holiday, you might want to start planning and booking soon! With more eyes on the country than ever, the most popular tours and destinations will book out fast!
Ready for a 4WD adventure of your own?
Are you keen to channel your inner Rob Irwin, spot some awesome local wildlife, and command a giant 4WD through the rugged Aussie landscapes? Then a K'gari (Fraser Island) adventure could be for you. From driving along endless sandy beaches to swimming in crystal-clear lakes and visiting ancient rainforests, there’s a reason K’gari (Fraser Island) is a bucket list destination for travellers from all walks of life.
Whether you're after a fully guided tour, a tag-along 4WD adventure, or a relaxing resort stay with optional add-ons, we’ve got the right K’gari experience for you!
Check out our top K'gari tours
